anz retail expansion

--- title: "ANZ retailer expansion case brief" slug: "anz-retail-expansion-case-brief" type: "case_brief" excerpt: "A distilled brief from a real ANZ retail case challenge focused on growth options, customer segments, and store format tradeoffs." difficulty: "intermediate" readingTime: 4 topics: ["strategy", "retail", "market-sizing"] categories: ["case-briefs"] publishedAt: "2024-03-12" updatedAt: "2024-03-29" ---

A large ANZ retailer is exploring a new growth wave over the next three years. Your team is asked to recommend the best expansion strategy across physical stores and digital channels.

Objective

Define a growth plan that lifts revenue by 15 percent while protecting margins and brand perception.

What you are given

• A market overview with segment sizes (urban, suburban, regional).
• Current customer mix and average basket size by segment.
• A high-level cost model for store formats and online fulfillment.

What you should deliver

• A clear recommendation with 2 to 3 options evaluated.
• A back-of-the-envelope market sizing with assumptions.
• A rollout plan with risks and mitigations.

How it is evaluated

Judges score the logic of the recommendation, the realism of the financial assumptions, and the clarity of the narrative.