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--- title: "ANZ retailer expansion case brief" slug: "anz-retail-expansion-case-brief" type: "case_brief" excerpt: "A distilled brief from a real ANZ retail case challenge focused on growth options, customer segments, and store format tradeoffs." difficulty: "intermediate" readingTime: 4 topics: ["strategy", "retail", "market-sizing"] categories: ["case-briefs"] publishedAt: "2024-03-12" updatedAt: "2024-03-29" ---
A large ANZ retailer is exploring a new growth wave over the next three years. Your team is asked to recommend the best expansion strategy across physical stores and digital channels.
Define a growth plan that lifts revenue by 15 percent while protecting margins and brand perception.
Judges score the logic of the recommendation, the realism of the financial assumptions, and the clarity of the narrative.
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