Strategy Fundamentals for Case Competitions

Great strategy answers one question: what should this business do first, and why?

Strategy checklist

• define one measurable objective
• generate 2 to 3 distinct options
• compare options on impact, feasibility, and risk
• choose one path and explain what you are not choosing

Common beginner mistake

Presenting a list of good ideas without prioritization. Judges reward clear choice and rationale.

90-day execution lens

• what happens in first 30 days
• what must be true by day 60
• what measurable progress appears by day 90

Edge upgrade

Include a "stop condition" for your recommendation. This makes your strategy look practical and accountable.